When someone is wearing a shirt advertising my favorite band, it's okay for me to go up to them and announce that I share the interest and maybe make a cool acquaintance. When someone's carrying a backpack displaying one of my favorite Japanese animation characters, I might comment on it and invite them to stop by our Anime club. And even though I used to be afraid of wearing my pentacle necklace outside my shirt because I didn't want people to get the wrong idea, now I'm glad I wear it on the outside, because believe it or not, I get the occasional "Blessed Be!" from a similarly adorned person, and that's just a nice boost for my day.
This does not apply to brand names. I don't think wearing shirts emblazoned with "Adidas" or "GAP" are particularly expressive. I kinda wish the companies had kept their brand names on the tags like they used to, though maybe I'm a big hypocrite because I own an Adidas shirt. (I like the rainbowey colors, dammit! It was a hand-me-up from my sister!)
Sorry for the ramble. I just think clothes are a neat way to talk without using words. Thankyouverymuch.
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Setzer: Everyone knows that wearing mass-produced clothing with advertising slogans created by commitees of soulless corporate drones is how you express individuality.
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